Now, why do I say the future will have more, 
because I think that multimedia, I think that 
interactive systems—I think that the relationship 
with all the media and technology that are now 
processing information both inside and outside 
us—are in fact providing this other thing that 
McLuhan had naturally; are now bringing in this 
more complex multiprocessing kind of response to 
the world, because reading is basically a single 
processing work. There is no coprocessing in 
reading. You’ve got one machine that—I am using 
one horrible comparison of the brain and 
computer. I know, I apologize, but the fact is that’s 
easy to understand. If you read you are